Artificial intelligence is one of the most recent innovative technologies to have been integrated into mainstream business operations. It has the capabilities to analyze vast data sets, suggest improvements on ideas, and even predict future opportunities. With that being said, experts continue to debate whether AI has the ability to truly spark entirely new concepts, emphasizing the importance of human creativity and supportive company cultures in the innovation process. In an article for Forbes Innovation entitled “Using Artificial Intelligence to Think Outside the Box,” author Joe McKendrick notes:

“Artificial intelligence certainly will surface insights not apparent to mere mortal minds. But AI has its limits, and it’s debatable whether AI can re-create that magic mix of inspiration and serendipity from which creativity and innovation springs. AI helps spur new lines of thinking — and, heck, discoveries uncovered with AI may be serendipitous events themselves — but people working with the technology need the freedom and encouragement to innovate.”

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